Ø AUDIO
Building international
distribution.
In 18 months, we established active distributor and dealer coverage across 35 countries.
My role connects positioning, distribution strategy, partnerships and commercial execution with the product itself. Working closely with co-founder Sveinung Mala, I also contribute to product direction, voicing and listening evaluation.
Building that network is a shared effort with our team, distributors and specialist retailers. The aim is to find partners who understand the product and can bring it to listeners in their markets.
Two markets, in context
StereoNET covered The Audio Agent’s appointment as our exclusive UK distributor in February 2026. Stereophile reported on our US distribution through Harmonia in May 2026.
For our own account of the work behind the expansion, watch The Inside Run: 35 Countries in 18 Months.

Market entry
Distribution & partnerships
Product direction
Positioning & communication